MediaMarkt / Saturn PDP
MediaMarkt / Saturn
Let us imagine we could redesign the PDP for MediaMarkt's mobile app. And all with the aim of avoiding product abandonment and converting those users into actual sales. This is the end result of extensive research, data analysis, design and prototyping for this task, commissioned by MediaMarkt/Saturn Group. The following case study details the weakest point of the PDP, the information used to underpin decisions and how to create a layout that leads to a better conversation rate to increase profits.
Let us imagine we could redesign the PDP for MediaMarkt's mobile app.
And all with the aim of avoiding product abandonment and converting those users into actual sales.
This is the end result of extensive research, data analysis, design and prototyping for this task, commissioned by MediaMarkt/Saturn Group.
The following case study details the weakest point of the PDP, the information used to underpin decisions and how to create a layout that leads to a better conversation rate to increase profits.
About MediaMarkt / Saturn
Media Markt is a German multinational chain of stores selling consumer electronics with over 1000 stores in Europe. With chain of stores Saturn it constitutes Media-Saturn Holding, owned by the retail company Ceconomy, which was demerged from Metro Group in 2017